Be eYou; 7 ways why Digital Marketing is great!

Call it digital marketing, online marketing or internet marketing, but what it is – is the ultra-modern way of attracting consumers to brands. But why tell you all this?

Every business is keen on grabbing every presented opportunity. Though, statistics from a survey conducted in 2020 show that 63% of small businesses continue to use traditional forms of marketing. Just because it is ultra-modern does not mean it is ultra-challenging to use.

Digital marketing utilises digital means to conduct marketing activities, plain and simple. But, this is a ticket to make it big that many companies are still afraid to cash in. Though the number is decreasing, this article is here to convince those few exceptions about the importance of digital marketing for the success of a business.

Now, people think digital and internet marketing are alike. But they are far from being the same. Let us put it this way, means of promotion such as video games, mobile messages, digital billboards or even apps do not necessarily use the internet. Though, social media marketing, SEOs, emailers and more do. The common factor here is the reliance on digital technology that makes it all possible. So, internet marketing is a part of digital marketing, but the same cannot be said the other way around. Above all, marketing is about connecting with your audience. Differences aside, digital marketing is the easiest, most profitable way of doing this in the current age. We know that empty promises may leave you sceptical but backed by facts, given below are the seven ways that make digital marketing great.

Reach Higher By Going Wider

A recent study has shown that global smartphone subscriptions surpass today by around 6 billion. With emailers, text marketing, social media marketing, and more, digital marketing provides the means to convert these potential prospects into loyal customers. The average daily time internet users spend using social media is 1 hour and 49 minutes. This statistic was seemingly enough to increase the UK digital ad expenditure by 16.8%, over 19.3 billion pounds.

Creativity Through Flexibility

Digital marketing also opens up new avenues for businesses to reach their targeted consumers in more ways than one. It helps companies in identifying the right platform. Be it email, texts or any other medium. Then comes moulding their creativity in a way that best suits their targeted consumers. While some businesses, such as FMCG companies, focus on social media platforms, around 87% of B2B companies indulge in email marketing.

Digital Marketing Is Cost-Effective

Another reason why digital marketing is a great new way of promotion is that in addition to being more effective than traditional marketing practices, it also happens to be more cost-effective. When gaining new customers through channels via email marketing, social media posts and SEO, the customer acquisition cost (CAC) feels almost negligible. The appeal becomes clear with approx 64% of marketers actively investing in SEO and around 89% of businesses relying on organic search as their most effective distribution channel.

Better ROI (Return on Investment)

With the ever-flourishing technological advancement, people are becoming used to digital means at a growing pace. 77% of consumers choose a brand after having a positive experience with it on social media. Therefore, by developing a sound marketing strategy by performing due market research and analysis, digital marketing can help by optimising conversion rates. Online advertising is cheaper and allows tracking responses better than print media. It is difficult to determine the number of people through newspaper ads or hoardings. With digital marketing, it becomes easier to measure the viewer's response. By understanding what volume of viewers responded and in which manner to a particular ad, businesses can divert their resources towards the production of- digital forms of promotion with better chances of conversions.

Being More Interactive

Digital marketing helps build an approachable image for the brand. Thus, making it more reliable and more likely to gain trust when compared to brands relying on print media. With frequent interactions in the form of social media posts, query resolutions, website comments, messages and reviews, consumers not only feel valued, but brands also acquire invaluable feedback. This crucial feedbacks help brands boost their credibility by modifying their performance accordingly. Studies have shown that digitally active brands end up with more credibility. This vital content leads the company to win the trust of consumers.

Digital Marketing Helps In Retaining Customers

For businesses, both big and small alike, the key to staying in the market is to grow, and growth is only possible by expanding the consumer base. An expansion is worth nothing if the consumers are not loyal to the brand. Loyalty won by satisfaction is a fact; consumer satisfaction extends beyond just the sale of products. And the greater reach of digital marketing can help in achieving this satisfaction. With updating consumers, living far and wide, with the latest product-related news to prompt responses to their queries and reviews, consumers feel acknowledged. It is this acknowledgement that helps them achieve satisfaction.

Digital Marketing Evens The Odds

Marketing is the game of sink or swim. Often small businesses fade away without making an impact because their efforts pale; in comparison to the big promotions of established corporations. However, this changes in the digital marketing space. Digital marketing practices such as content marketing, social media marketing, SEO (Search Engine Optimisation) and email marketing require money investment. But are ultimately cost-effective for start-ups and small businesses. With a strong marketing strategy in place and using these cost-effective channels, digital marketing provides small businesses with a chance to outperform big names.

Conclusion

Though big companies can invest more than small ones even for their digital marketing campaign, it still does not provide an edge. Because Google Ads and Bing Ads are the two most popular search engines (68% of online experiences begin with a search engine), determining the ad ranking on the SERP is based on its content relevance and quality. So, having content that rightly answers relevant queries can lead to a higher spot on SERPs (Search Engine Result Pages) without investing a ton of money.

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