Haldirams - Whitedot Adverts

Ab Sab Padhenge!

The Background

Haldiram’s, a pan India QSR chain specialising in offering a variety of diverse Indian cuisine, approached us with a delicious brief.

It was to launch its new wheat-based range. Of these, the hero was going to be their Wheat Bhature. They needed an integrated marketing campaign that would make the taste buds, of the new & old generations, dance.

The Objective

Haldiram’s needed a pan-India integrated marketing campaign that resonated with every generation across all our regions.

Concept Write-up

Our campaign idea, “Ab Sab Khayenge!” was born. This joyful message focused on inclusivity and pure enjoyment, reinforcing the notion that the real fun in enjoying food is celebrating it together. Under this, we churned out engaging creatives, across print media, store branding, social media creatives  and more.

The Journey

The first step was putting a face to the name. After careful analysis of our TG & creative brainstorming, we finalised a smooth, simple & yet, significant look for this campaign.

Every collateral under our campaign was sourced from photography, and never relying on stock images.  We did not take the human psyche for granted and wanted to create an experience that truly made  an impact.

Creative Renditions

Minimalism was our mantra. Giving enough room for the food to do the talking, while the choice of font, the colour & the placement simply served as the icing on the cake to make the memorable – unforgettable.

Swiggy Zomato Treats:
  App Visuals

MODAKPRIYA? US TOO

The Background

This time, client has for the very first time introduced Ukadiche Modaks besides their usual flavoured ones. Our challenge was to promote these varieties in a way that the flavour of the campaign as well as the dessert lingered in people’s memory for a long, long time.

The Approach

Starting way too in advance, we arrived at master creatives for the campaign – a vibrant mix of festive elements plus clear cut messaging.

Concept Write-up

We wanted to create a campaign that would linger in people’s hearts, just like the flavour of Haldiram’s delicious Modaks. So, we started early, pouring our hearts into vibrant creatives that captured the festive spirit of Ganpati. Work this beautiful needed distribution which was equally strong. We did justice by promoting our campaign online, outdoor as well as in-store – painting the whole scene in our festive colours.