Motohaus Brand Identity - Whitedot Adverts

The Story Behind Motohaus'
Bold Identity

The Background

Motohaus, a venture of KVMPL, is a one-of-its-kind concept where brands of international repute are being introduced for the Indian motorcycling enthusiasts. Starting with Brixton Motorcycles and VLF from Austria and Italy respectively, the brand is all set to provide its customers an all-round experience in sales, service and community building.

The Objective

Our goal was to establish Motohaus as a strong, distinct brand with a memorable identity. We shaped the logo, visual language and communication to reflect the essence of two iconic brands. VLF, a sleek, eco-friendly Italian option and Brixton, an Austrian brand for those who blaze their own trails.

The Long Yet
Rewarding Journey

The Moodboard

Concept Write-up

The tone we have used is adventurous yet approachable, with each brand speaking to its target audience’s aspirations. VLF, with the tagline “The rest can wait”, appeals to riders who value style and sustainability. Brixton’s, “Make your own way”, is for the fearless riders, those ready to conquer the road.

The Outcome

With a clean, modern logo and a digital presence that conveys both sophistication and rebellion, Motohaus aims to become the go-to destination for riders who want to live their journey, their way.

Logo Rationale

The sharp angles and rugged appearance of mechanical shapes convey strength, durability, and power – qualities that are often associated with the biker community. The use of these shapes in a logo can create a sense of toughness and resilience, appealing to those who value these qualities in their products or services. Additionally, the bold and aggressive look of mechanical shapes can reflect the adventurous and daring spirit of bikers, making it a perfect fit for a brand targeting this audience.

Logo & Brand Identity
Guidelines

Exclusion Zone

The exclusion zone represents the area around the logo which must remain clear at all times, no text nor graphic elements should appear in this area. The Exclusion zone is the height of the upper part of the Monogram (Two standing lines of alphabet H)

The space between the logo and monogram is what we refer as value ‘a’, when we join value ‘x’ (Two standing lines of the alphabet H).

Logo Construction

In the monogram of Motohaus, the spacing between the different letters of the value ‘a’ is meticulously designed to enhance visual appeal and prevent overlapping. To achieve this balanced look, we have utilised three distinct spacing values: ‘a,’ ‘a/4,’ and ‘a/16.’ This careful arrangement ensures each letter stands out clearly, contributing to a cohesive and aesthetically pleasing monogram.

Primary Colours

Going Vernacular

The Motohaus logo is available in four language variations: Marathi, Kannada, Tamil, and Gujarati. Each variation maintains its own unique spacing between the letters to prevent any overlapping and ensure clarity. Consistently, the same spacing values—’a,’ ‘a/4,’ and ‘a/16’—are employed across all language versions

Pattern Using Monogram

COLLATERALS

SOCIAL MEDIA

Tools Used:

Every ride
every mile defines you.

Right from defining the brand, we brought the vision of Motohaus to life to do justice to the international legacies it is opening the Indian two-wheeler community to. The crystallisation of all of this was the grand debut event, justly dubbed, “Motomorphosis”.

Backed by Italian & Austrian legacies of international fame, Motohaus is gearing up to evolve the Indian two-wheeler community with its e-scooter & bikes. Motomorphosis, with its idea for transforming the way we ride, conveyed the potential of Motohaus and these next-generation vehicles in evolving how we travel in the urban jungle.