The amount invested in a pay-per-click or cost-per-click campaign depends on multiple factors. It starts with the objectives of the campaign. Is the ad campaign needed for lead generation, boosting sales, or generating awareness? Then comes the sector in which the business operates. For example, the rates for real estate sectors differ from the rates for other industrial sectors. Lastly, there's the bidding strategy as well. This strategy is your plan for how much you are willing to bid on the keywords. Are technical terms taking their toll on you? When marketing situations put you in a tough spot, look no further than Whitedot!