Jiske Pass Maa Ka Dil Hai,
Usi Ko Toh Maa Kehte Hai...
The Background
On the 2nd Sunday of May, every year, we observe Mother’s Day. This year, on 12th May, everyone celebrated & cherished mothers everywhere. Trust, care & compassion are traits common between the spirit of motherhood and Ujjivan.
The Objective
Our objective is to communicate a heartfelt message that expresses our mission of being present for the people – forever & ever. It will connect with the audience and help them remember our integrated offering: The Senior Citizen FD
Concept Write-up
Multiple brands & other marketing communications rely on the same old tried & tested tropes of expressing motherhood. In this cluttered space, how do we look at this occasion from a fresh, new lens?
The Ujjivan Perspective
Maternal love applies to everyone who cares & nurtures.
We focus on the one who has the heart of a mother.
We decided to celebrate the True Caregiver.
In a tug-at-your-heartstrings story, oozing with warmth, we show the grandson looking after his grandfather and how it mirrors the role fulfilled by a mother.
THE PPM PREP
The Colour Palette
THE BTS MAGIC
A Unique Take On The Occasion
Just Like a Whiff Of Fresh Air
Giving The Brand Plenty Of Eyeballs
